Revealed: How much money Juventus have made from the Allianz Stadium

Juventus have made approximately €800 million in revenue from the Allianz Stadium, reports from Italy claim, since their arrival at the ground in 2011.

According to numbers published by the Corriere dello Sport, the Bianconeri seek to increase the money generated further by opening up the stadium to more non-football events, with the aim to reach an annual revenue of €100 million.

The Allianz Stadium has proven to be a leading venue in Italian football and is the only of the ten candidate stadiums to meet all of UEFA’s requirements to host matches in Euro 2032.

TURIN, ITALY – MAY 18: Nicolas Gonzalez of Juventus celebrates scoring his team’s first goal with teammates during the Serie A match between Juventus and Udinese at Allianz Stadium on May 18, 2025 in Turin, Italy. (Photo by Chris Ricco/Getty Images)

As it generates revenue, the Allianz Stadium also becomes a fortress for Juventus

The club’s record at the Allianz is mostly impressive too.

In 267 Serie A matches played at the stadium, the Bianconeri have won 203 times, drawn 46 games and lost on 18 occasions.

Allianz Stadium (Photo by Jonathan Moscrop/Getty Images)

Furthermore, the Old Lady went unbeaten in their home stadium in 2011-12, 2013-14 and 2016-17; losing only once in the 2014-15, 2015-16, 2019-20 and 2023-24 campaigns.

Juventus also managed an impressive streak of 33 consecutive home victories – between October 2015 and April 2017.

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