Official: Juventus unveil 2025-26 third kit – video

Juventus have unveiled their 2025-26 third kit, inspired by the vineyards of Piedmont: ‘A cultural pillar of the region.’

Serie A giants Juventus have dropped their third kit for the 2025-26 campaign.

The Bianconeri explained the meaning behind their new jersey, launched alongside kit manufacturers Adidas, on their official website: “A subtle grape-inspired engineered graphic flows across the jersey, complemented by a colourway of black, burgundy, and dark green,” Juventus said.

TURIN, ITALY – AUGUST 24: Jonathan David of Juventus celebrates scoring his team’s first goal with teammates Kenan Yildiz and Khephren Thuram during the Serie A match between Juventus FC and Parma Calcio 1913 at on August 24, 2025 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)

“The result is a kit that captures both elegance and modernity—an on-pitch statement that doubles as a fashion piece for fans on the streets and in the terraces this season.”

The new Juventus kit is already available online and in physical stores.

The Serie A giants have earned six points in the opening two games of the season and will host Inter in the upcoming league fixture this coming Saturday.

Juventus’ 2025-26 third kit – Official statement

“Yet another dive into excellence, with the usual focus on tradition, to conclude in Piedmont a summer dedicated to Italy. Today, Juventus and adidas unveil the Third Kit for the 2025/26 season,” Juventus said.

“Third Jersey for the 2025/26 season. Following the celebrated reintroduction of the adidas Originals Trefoil last season, it returns once again, honoring its cultural legacy in football while reflecting the growing influence of fashion on the game.

“Continuing Juventus’ seasonal storytelling of Italian Excellence, the Third Jersey forms the next chapter in a narrative that began with a tribute to Italian fashion through the Home Kit and celebrated the Italian summer with the Away Kit.

“This latest release draws inspiration from the vineyards of Piedmont, a cultural pillar of the region.

“A subtle grape-inspired engineered graphic flows across the jersey, complemented by a colourway of black, burgundy, and dark green. The result is a kit that captures both elegance and modernity—an on-pitch statement that doubles as a fashion piece for fans on the streets and in the terraces this season.

GENOA, ITALY – AUGUST 31: Jonathan David of Juventus (2nd from right) misses a chance during the Serie A match between Genoa CFC and Juventus FC at Luigi Ferraris Stadium on August 31, 2025 in Genoa, Italy. (Photo by Simone Arveda/Getty Images)

“Premium detailing elevates the design across both authentic and replica versions. The authentic jersey, worn by the players, features structured heat-transfer Three Stripes, a heat-applied Juventus Zebra crest, and the iconic Trefoil logo, finished with a flatknit V-neck collar and sleeve cuff.

“Built for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jersey features the latest in adidas technology. The on-field version of the jersey is constructed using advanced materials to maximize air flow to keep players feeling cool, while the fan version features sweat-wicking and absorbent materials to keep the body feeling dry.

DORTMUND, GERMANY – AUGUST 10: Andrea Cambiaso of Juventus celebrates scoring his team’s second goal with teammate Joao Mario during the pre-season friendly match between Borussia Dortmund and Juventus FC at Signal Iduna Park on August 10, 2025 in Dortmund, Germany. (Photo by Christof Koepsel/Getty Images)

“The kit is completed with black shorts featuring off-white accents on the club crest, Trefoil, and player numbers, along with dark green Three Stripes. Black socks with ‘Juventus’ lettering round off the look.

“As always, the 2025/26 Third Kit is available on the Juventus Online Store and in physical stores in Turin (Stadium Megastore, Via Garibaldi, Grugliasco – Le Gru), Milan, and Rome.”

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