You want to live in comfy clothing, but look snappy and put together, right? The key is to adopt "rich mom" style. Let me explain: Everyone from Pamela Anderson to Kyle Richards of The Real Housewives of Beverly Hills has been sporting the breezy, understated aesthetic that says: "You can tell by my clothes that I have money, but I'm low-key about it." Luckily, you don't have to be rich (or a mom) to get the quiet-luxury vibe. Amazon's secret "rich mom" section is packed with elevated athleisure, stylish work outfits, classy yet cozy outerwear and sleek matching sets — all in those beautiful neutral tones the stealth-wealth crowd loves.
To save you from endless scrolling in this hidden gem of a section, we've handpicked the best of the best. In the mix: this gorgeous $46 cardigan that's nearly identical to a beloved $120 J.Crew style, a deliciously cuddly, oversized sweater, and a fleece pajama set you might never want to change out of. Looking forward to fall temps as much as we are? We've also brought back more cool-weather "rich mom" faves that'll have you ready for crunchy leaves, PSLs and Halloween spookery.
We don't see this trend slowing down anytime soon, and the classic pieces we've rounded up below are so timeless that they'll always be in style, with or without the fun label. Prices start at less than $20, and every single item is under $50, so go ahead and score that "old money" look for way less.
Jump-start your rich-mom look with these gorgeous cat-eye glasses that are similar to a pair Gisele Bündchen recently wore on her beach babymoon. These suit any face shape. elevate any outfit you see here, and offer UV-400 protection that shields your peepers from 99% of the sun's harmful rays. Choose from 14 shades (prices vary slightly).
"These are a steal! They fit better than my sunglasses from designer stores — I bought two," raved a reviewer.
Gwyneth Paltrow and Reese Witherspoon look great in their crisp blue-striped shirts, and you will too. This similar Amazon version has a flattering vertical stripe, a neat cuffed sleeve and an easy fit. Tie, layer or tuck as you please, and choose from 25+ colors.
"Great shirt! Bought it in three colors!" said a classic customer. "Laundered perfectly. Easy-care fabric. Perfect for the office or running errands."
These denim trousers have a classy, tailored vibe that makes them look more expensive than they actually are. With a little bit of stretch that gently hugs your curves, buyers give them high marks across the board for style, comfort, quality and flattering fit. Choose from 17 washes.
"If I could give these pants a 10-star review, I would. I am 5'2", 150 pounds, and I ordered a size medium. Honestly, I could have sized down," said one super fan. "These are comfy and stretchy and are not tight on the stomach, especially if you have a mom pooch. I will be ordering these in every color available."
Rich moms often seem too reserved to twirl, but bear in mind that if you're not a real rich mom — and are only cosplaying one in great clothes — you can twirl to your heart's content in this fit-and-flare midi dress with a tie waist, billowy sleeves and tiered skirt. We love that it has pockets and that you can adjust the neckline and the belt. Some buyers noted that this pick is appropriate for fancier occasions, but it'd look great dressed down with booties and a denim jacket too.
"Perfect for work," noted one professional wearer. "Beautiful and well-made ... I liked that it wasn’t see-through, and you could unbutton as many buttons up and down as you wish. I’m a true XL and this fits me like a glove."
We're not saying it's sweater weather quite yet, but we are saying it's look-forward-to-sweaters weather, which is why we've brought back this popular pick to our list. As far as rich-mom cred goes, Gwyneth (yes, again) loves to cozy up in a fuzzy white sweater, and this is warm, wonderfully easy to layer and affordable. It comes in 30+ colors and patterns.
"Every bit as soft and cozy as chenille. It feels like a warm hug!" wrote a cuddled-up customer. "I'm going to want to live in this sweater this winter and might need to order another one."
(Psst! Really ready for sweater weather? Take a peek at some of our other favorites on Amazon.)
Looking for something to wear on autumn adventures (or just something to run errands in that's both comfy and easy while still being sleek)? This two-piecer offers a generous, flowy fit and four-way stretch fabric made from a blend of polyester, rayon and spandex. You can wear it for an hours-long plane ride without feeling like you're slumming it in sweats. Oh, and that fabric? It's wrinkle-resistant, which contributes to its appeal as a go-to travel outfit.
"I wore this outfit for an overnight flight to Europe; it was super comfy on the plane and still looked good when I landed and had to head straight to a meet and greet," said this globe-trotter. "I wore it on the plane with plain white sneakers and then added silver sandals and a belt when I landed to dress it up. I had this outfit on for 18 straight hours, and it did not wrinkle."
Stay yacht-ready at all times in this classic nautical-inspired cardi. Preppy and soft, this sweater is available in eight styles, including a solid black and solid white if you don't love a stripe. Lightweight enough for cooler mornings and evenings, we bet this piece will be in high rotation year-round.
"I love the fit of this sweater!" wrote one fan who bought it in three colors. "Normally, I avoid cropped sweaters/jackets, but this one looked like it was a couple of inches below the waist, so I took a chance that it wasn't an optical illusion. So glad I did, as it fits perfectly and, due to the slightly longer length than a typical lady jacket, it's so flattering and soft! I love the feel of it as much as the look."
No outerwear says "quiet luxury" like a trench. This coat also exudes, "I'm polished and put together," no matter what your income bracket is or what you pair it with. It has pockets for storing a phone, wallet or lip balm, and it comes in 14 colors, including this rich-mom appropriate beige and a number of other go-with-everything neutrals.
"This coat is amazing!" said one very happy buyer. "I wanted something classic and timeless, double-breasted with a nice lapel and in a camel color to wear both with jeans and more dressy outfits, especially because I travel to Europe in the winters and want to change my black puffer coat for something more sophisticated. This fits the bill to a T."
When we saw Meghan Markle rocking a $1,500 designer cape, we went shopping and found this similar design for a whopping 98% less. This beauty can be worn loose and open, over the shoulders, around the neck, or tucked in via the tab, as pictured here. It'll be a classic fall wardrobe piece as summer comes to a close, and it comes in 25+ styles.
"This is beautiful, soft, and provides a nice level of warmth," said one succinct buyer. "I will purchase again in another color. Very much recommend!"
Is there anything better when the temps start to drop than changing into a snuggly pair of PJs and curling up on the couch in front of a fire? That said, what passes for jammies for some of us ... well, let's just say it might be time to up your sleepwear game. This amazingly soft set will do just that with its flattering V-neck and stylishly slouchy fit. In these pajamas, you're not a regular mom melting into the sofa ... you're a rich mom perched alluringly on the settee, dahling. Choose from over 20 colors.
"Very soft and comfy!" said one experienced lounger. "Great for relaxing with a cup of hot chocolate by the fire."
You can never have enough layers to mix and match in the fall and winter. So, with that in mind, take a gander at this seriously luxe and impossibly cozy open-front knit piece. The stitched hems give it a level of detail that'll earn you lots of compliments, and those pockets are deep enough to hold tons: a phone, some gloves, hand warmers, snacks ... you get the idea.
"Nice and warm," noted one buyer. Another added: "Gorgeous sweater! Goes with everything."
Suede styles are one of fall's big trends, so this faux-suede, camel-colored, A-line midi skirt is both rich mom-coded and on point for looking like a million bucks while you're carrying your pumpkin spice latte around town. Pair it with a chunky sweater or sleek turtleneck and boots for a look that screams, "I'm having a very affluent fall." Choose from 11 colors.
"The material is substantial. It looks like the real thing, and it falls beautifully," said one five-star buyer. "I usually wear a medium, and I was concerned since this skirt has a zipper; I thought it might be too tight. Not at all — there is elastic as well!"
Related: 7 trends under $100 to spice up your fall wardrobe (and prices start at $18!)
I'll let you in on a little secret: Even rich moms invest in tunics to cover their bums when wearing leggings. Shocking, right? Rich moms ... they're just like us! Kidding aside, this lightweight tunic will be the perfect light layer under a coat or jacket in cool weather. A split neckline and front and back pleating take it from basic to beguiling, and it's available in 15 styles.
"Soft and comfortable. ... Covers belly and bum for a comfortable fit," said one pleased purchaser.
Loungewear doesn't look so lounge-y when it's monochromatic, and in this case, it looks downright luxe. You'll feel like you're wearing sweats, but you'll be ready to take whatever the day throws at you, whether that's jet-setting to the Maldives or just jetting to the market for dinner supplies. The pale apricot hue is a dream, but there are five other colors to shop.
"I wore this on a 9.5-hour plane ride and it was so comfortable," said one chic globe-trotter. "It can be worn casually or add different jewelry and heels, and it can be for a dressy occasion. Would definitely buy again."
If you prefer long sleeves and extra warmth, check out this wildly popular matching set.
The forever-chic Michelle Pfeiffer knows how to keep it low-key yet luxe in a sophisticated turtleneck. Here's a loose, still-sleek option similar to hers that will help see you stylishly through the fall, winter and into spring. Over 2,500 five-star Amazon fans swear by it.
"So soft ... fits great," wrote one. "Perfect thickness without bulk. Washed and dried, and it held its size and form."
Check out our editors' picks for the best black turtlenecks.
Master of all things "rich mom" Gisele Bündchen does yoga (obviously) and, of course, sports excellent yoga pants. Iuga makes a high-waisted style similar to hers that stays up, lifts your bum, holds your tummy in and even has pockets for your phone and other essentials. Some colors (18 total) even have matching tops, so you can really evoke Gisele.
Want to shop around? Right this way for plenty more leggings with pockets.
If you're wondering whether you're cool enough (or hot enough) to pull off a jumpsuit: Yes, you are! This one-and-done look is lovely in this rich camel color, basic black and 17 other shades. No matter your size, it cinches in all the right places. Just add heels.
"I was nervous about this, as I've never worn a romper, always afraid I couldn't pull it off with my belly and thick thighs and booty. I don't think that anymore!" raved one adventurous fan. "This fits like a dream, has great coverage of my belly because of the way it lays, and honestly makes my butt look pretty amazing."
Flannel goes feminine with this neutral beauty that looks like it belongs on Yellowstone's Dutton Ranch. The casual top, available in 19 colors, wears well open with a tank, tucked in, front-tucked or tied. Wear it with jeans, leggings or over a dress — we don't care, just wear it.
"It's yarn-dyed, so there's no wonky printing," a savvy shopper wrote. "It washed and dried well, although I didn't leave it in the dryer the whole time. The fit is as expected, and I love that, because of the pink, it still looks feminine."
That OMG-fall-is-almost-here layer you've been looking for is right here — in 30 colors. Over 4,600 five-star fans are raving about this bestselling "coatigan" — a cross between a coat and a sweater. We can imagine Meghan Markle in this one.
"On the heavier side of a cardigan," explained a happy wearer. "Love the function of the two pockets, fabric is thick, you can really see the quality of the materials, though it's kind of heavy. ... The color is great, classic, easy to match with any outfit."
Ready for a wardrobe refresh? Check out our shopping editor's top tips for scoring cute clothes on Amazon:
The reviews quoted above reflect the most recent versions at the time of publication.
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