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Amazon Prime Day is in full swing — and with just over a day left (it ends July 11), there's still time to shop smart, not frantically. Skip the 1 a.m. panic scroll and grab the good stuff while it's still in stock. From AirPods Pro 2 to the latest iPad, some of the best tech deals are at all-time lows.
We've been tracking this event since before lightning deals were even a thing. We've seen the steals, the duds and the price tags that lie. Our mission? To help you separate the gems from the junk and use your money wisely.
Note: Some discounts require an Amazon Prime subscription. And while we continually monitor pricing and availability, prices often change without warning and products sometimes sell out.
The best Prime Day deals
The newest iPad is an ultra-light, thin tablet that's powerful enough to replace your laptop for most tasks but slips into your bag with room to spare. With a spacious 11-inch Liquid Retina display, you're swiping and scrolling in vibrant color and sharpness that makes any screen that came before it feel like an old tube TV.
If you've got a habit of toggling among a dozen apps, streaming videos and replying to messages simultaneously, you're in for a treat. This iPad is ready to keep up with whatever you throw its way. And if you're into gaming, the graphics capabilities mean you can play even demanding games without dropping a frame.
Save $70 Lowest price ever!
Prefer a small tablet over a laptop? This one's on sale for its best price ever. Think this is just a slightly larger version of your phone? Think again. With a 3:2 aspect ratio compared to the iPhone's 2:1, the iPad mini is much wider and, for those who use their tablets to read, can fit more text and feels more like a book or magazine in your hand. Speaking of fitting in your hand, it's much less cumbersome than the full-size iPad, making it great for travel or slipping into a backpack for your commute.
Save $120 Lowest price ever!
Thanks to AirTags, you can track your bags from drop-off to the plane to the luggage carousel. And even when the worst happens, and your bags end up in Orlando when you're in Michigan (true story), you know where they are and how to find them.
Save $34 Ties lowest price ever
Been meaning to try these best-in-class 'buds? They boast active noise cancellation, which shuts out the world so you can immerse yourself in music or whatever makes you happy. Adaptive Transparency mode allows you to listen to your tunes but also hear any important noises from your surroundings.
Important note: Whenever AirPods Pro 2 hit an all-time low price (as they've done here), they sell out quickly. Act fast before they're gone!
Save $100 Lowest price ever!
If you don't like that feeling of having something wedged in your ear and don't need active noise cancellation, these 'buds are the way to go. How are they different from the previous generation? The shorter stem gives them a cleaner look, and the new quick-press controls mean no more fumbling to pause your tunes or take a call. Plus, they fit better and stay put, so you won't have to keep adjusting them while you're at the gym or running to catch the train. And now, they're at an all-time low price.
Save $40 Lowest price ever!
Despite the existence of XM5 and XM6 successors, Sony's XM4 headphones are alive and well — and still very popular among audiophiles. New for Prime Day 2, this Lightning Deal drops them to the lowest price we've ever seen.
But! There's a time limit: The deal ends around midnight, or when all inventory is claimed (which is likely to be well before midnight). I've you've been hoping to score premium headphones on the cheap, act fast.
Save $167 Lightning deal, won't last!
Need a basic "small" TV for the kitchen, kids room or guest room? This 32-incher gets the job done for under $100, and the built-in Fire TV operating system means it can stream nearly any app under the sun — just provide the Wi-Fi and relevant subscriptions.
Save $51 Lowest price ever!
It's hard to justify spending hundreds of dollars on an iPad when Amazon's 10-inch Fire HD tablet can be had for just $70. That's the lowest price on record for this model, by the way, and while it may lack some of the iPad's spit and polish, it can perform just about all the same tasks. Heck, you could buy four and still end up paying less than you would for a single iPad.
If you're looking to learn more, check out our roundup of the best tablets for 2025.
Save $70 Lowest price ever!
This is going to sound hyperbolic, but I am madly in love with my Hisense CanvasTV. Every time I walk into the room, it's displaying a different work of subscription-free art. It's not only priced far below Samsung's Frame TV, it also comes with an actual frame — no extra charge for that. Stay with me on this: Even if you don't use it as your full-time TV, it's great to have just as an art-cycling wall decoration.
Read my roundup of the best art TVs to learn more.
Save $311 Lowest price ever!
Tired of dealing with a menagerie of remotes every time you want to watch TV? Stop the insanity with this top-seller (which happens to be the newest model) — it can replace 'em all. You'll be able to effortlessly switch between the news, sports, live TV and your favorite streaming platforms for easy access to millions of shows and movies. Plus, this is as low as it's ever been.
Save $17 Lowest price ever!
Ready for a streaming upgrade? Amazon's Fire TV Stick 4K will likely make your TV viewing experience faster (thanks to improved Wi-Fi) and more convenient (thanks to AI-powered voice search). There's a reason this thing has a 4.7-star average rating from over 70,000 (!) buyers; it's powerful, reasonably easy to use and — thanks to this early Prime Day deal — 50% off. (OK, that's three reasons. But you get it.)
Open-ear headphones are all the rage, but they're usually not cheap: Prices typically start over $100 and rise from there.
Behold the pleasant surprise that is the Baseus Bass BC1, a cuff-style open-ear headphone that we just started testing — but so far, so good. Comfy fit, decent sound, more bass than we expected and a price tag of just $23 (with Prime Day discount and promo code).
Grab these before they jump back up to their already-pretty-amazing regular price of $40.
For just $70, you get not only the top-rated Ring doorbell (which runs on a rechargeable battery and therefore needs no wiring), but also an indoor security camera. That's an awfully good deal on a bundle to jump-start your smart home-security system.
Save $70 Lowest price ever!
If you're all in on Apple but earbuds aren't your thing, the AirPods Max deliver in a big way. These over-ear headphones pack a serious punch with spatial audio, giving listeners a fully immersive sound that feels like they're right in the middle of the action.
Active noise cancellation keeps out distractions, but when you need to stay aware, just switch to Transparency mode. With up to 20 hours of battery life and plush memory foam ear cushions, these are built for comfort and long listening sessions, buyers say. And, just like with the AirPods Pro 2, switching between devices is smooth and seamless.
"Alexa, find me a deal on... yourself." The Echo Pop is a compact smart speaker that's perfect for nightstands and other spots where you don't need big, booming audio.
Note that while this isn't the lowest price on record for the Pop, it's close — and still an objectively good buy if you just want a basic Alexa speaker. Also, for just $5 more, you can get the Pop bundled with an Amazon Basics Smart Color Bulb.
At a whopping 50% off, this robovac is down to just $100 and can cruise under couches and chairs without you having to lift a finger. And if you do want to control it? There's an app for that, so kick back and enjoy those clean floors.
All-time-low-price alert! If you prefer headphones to earbuds, this 50%-off deal is worth considering. Expect rich, balanced audio with clear highs and punchy bass that’ll make your playlists pop. They pair seamlessly with Apple devices, offer up to 40 hours of battery life and are as portable as they are comfortable, making them perfect for life on the go.
Save $102 | Lowest price ever
Scoring a new MacBook on sale is always a win, and this price is one of the lowest this model has ever been marked down to. This version features the latest generation M4 chip, meaning you'll get a much more powerful computer with everything else you love about the MacBook Air, including its outstanding 18-hour battery life and gorgeous 13.6-inch screen. While this model is off its all-time low of $829, it's still a much better deal than you'll get at the Apple Store.
If you have 60 extra bucks to spend on these over the Solo 4, do it. Active Noise Cancellation and Transparency Mode let you control how much of the world you hear, whether you're on a plane or at the gym. Plus, with up to 24 hours of battery life, they're built to keep up with your day.
If the thought of making ice cream at home is intimidating to you, these have your name on them. Really, they couldn't be easier to use — just make sure your mugs are frozen for at least 24 hours, then mix up your ice cream base (there's a recipe book included). Once your mugs are sufficiently chilled (you want them to be really cold), you'll add your base, turn 'em on and they'll start churning away. You can also add mix-ins of your choosing via the pour chutes while they're running, and in about 20 minutes, you'll have ice cream. Simple, right?
This duo rarely dips lower than this, so scoop 'em up for their lowest price in over a year.
If your less-than-glowing chompers could use some restoration, the folks at Crest say these bestselling strips can make teeth up to 19 shades whiter.
According to the brand, you're guaranteed to have a noticeably brighter smile in just a few steps (peel off a strip, apply it to your teeth and ... yeah, that's it). This sale drops the price to its lowest of 2025 — now that's something to say "cheese!" about.
This isn't exactly a high-tech item, but it solves one of life's biggest annoyances: mosquito bites. Just cover the bit with the suction cup and pull back on the plunger; if you catch it early enough, it should remove most of the venom that makes you itchy. These things rarely go on sale, and this price is actually the lowest on record.
Save $3 Lowest price ever!
Been dyin' to try a Dyson? Not all deals from this splurge-tastic brand get my attention, but this 36% markdown — a near-all-time low — sure did. This highly rated model is down to its best price in months and features a Max cleaning mode to spot-treat areas that need more attention. Got pets? The included hair-screw tool sucks up fur without getting tangled.
Yahoo Home & Garden Writer Kristin Granero tested this vac, saying it's "among Dyson's more compact and budget-conscious Dyson models ... The vacuum maneuvers effortlessly over and around rugs and hardwood floors, and the hair screw tool worked miracles when it came to tight corners and detailing pet-loved couch interiors. ... We suggest it for smaller spaces with hardwood floors or shallow carpets and quicker jobs."
Related: The best Dyson cordless stick vacuums for 2025, tested and reviewed
We were already fans of the original version of this viral sensation, but now that it comes in a 7-pound mini model? Sold again! Got pets, kids or both? This small yet mighty sucker targets unsightly spots, minimizes odors and more on both carpets and upholstery in a perfectly portable way, and it's versatile enough to use on furniture or even car interiors.
This set comes with the Little Green, a 4-inch tough stain tool, a HydroRinse self-cleaning hose tool and a trial-size bottle of cleaning formula — and it's down to a record-low price.
Save $25 | Lowest price ever
If you've been tempted to splurge on one of these bad boys, this all-time-low price drop might be a sign that the time is now. You'll feel like you have your own personal smoothie shop with this best-in-class blender, which boasts a 2.2-horsepower motor.
It'll effortlessly blitz up ice and frozen fruit, though you could also use it for whizzing up sauces or even grinding up meat. From soup to nuts (as in, homemade nut butters), this workhorse will level up your meal prep like no other.
Save $250 with Prime | Lowest price ever
If thicker-looking tresses are what you're after, celebrities (and thousands of Amazon shoppers) rely on this top-rated trio. Formulated with nourishing ingredients that can help improve circulation while stimulating hair follicles, this set includes three months' worth of shampoo, conditioner and a scalp care and hair thickening treatment — all for the best price we've seen in months.
(Psst: Alyssa Milano is a fan of the brand.)
As someone who has dealt with back problems caused by everything from mountain biking to yard work, $34 is a small price to pay if it saves you from being sidelined with a back injury. Plus, you'll be less fatigued with a tool like this, so you can get the job done faster.
Don't be fooled by the unassuming tube: This is among the most sought-after lipsticks of all time. It's moisturizing, universally flattering and happens to be on rare sale. But you'll want to act fast; this beloved beauty staple often sells out quickly, and it's down to its best price in months.
Tip #1: Remember that the 'List Price' isn't always what it seems
Here's an example of a no-brand robot vacuum, new to Amazon, that debuted with — in my opinion — an artificially inflated list price (here listed as the "typical price"). This model has nowhere near the features of a $600 vacuum; rather, it's equipped like a $130 one. (Rick Broida/Yahoo)
Prime Day 101 is pretty much the same as Shopping 101: Seek out the biggest percentage price drops before you pull the trigger. But what are those percentages based on? There's the list price, aka MSRP ("manufacturer's suggested retail price"), which is the default price set by the manufacturer — or the Amazon seller, which in many cases is not Amazon. And because those third-party sellers have complete control over the prices shown for any product, they can artificially inflate the list price in order to make the discounted price seem more substantial. Not every seller does this, of course, but it does happen.
For example, there are a lot of no-brand robot vacuum cleaners available at Amazon. A common strategy there is for the seller to assign the product a very high list price, at least for a few weeks, then sell it for considerably less — making it seem like you're saving more than you are. Meanwhile, competing models are all priced around that same "sale" price, but seem less attractive by comparison.
Amazon has attempted to mitigate this issue on some products by instead listing something it calls the "typical price." Per Amazon, that is "the median price paid on Amazon in the last 90 days, [excluding] prices paid by customers for the product during a limited-time deal." It's a nice idea, but it doesn't seem to preclude some third-party sellers from pulling the same inflated discount game, even on name-brand products.
Take this 16-inch Dell Inspiron laptop sold by "General Hardware Story." It has a list price from that vendor of a whopping $3,400. It was listed as "71% off" during the Memorial Day sale, when it sold for closer to $1,000. Sounds great until you investigate further. That $3,400 price is an illusion: A pair of on-screen offers — 50% off at checkout, 20% coupon — knocked it down to $1,020 just a day after the Memorial Day sale ended, meaning that supposed giant holiday discount was a mere $20!
A little common sense is applicable here: If you're seeing something advertised as 70%, 80% or even 90% off, chances are good it was never really selling for that higher price to begin with. And if it was, it definitely wasn't worth it.
So, given that the posted discounts don't always line up with reality, how can you determine if a deal is really worth buying? That brings us to tip #2.
Tip #2: Check every deal's price history
Knowledge is power, and there's no better knowledge you can have during Prime Day than a product's complete price history. Thankfully, a couple of free tools let you pull back the curtain and see exactly that.
Why is this so important? Two reasons. First, as discussed above, you can see if that deal is really a deal or if the discounted price is the "always" price. Second, you can eliminate that sense of urgency from your shopping, because if a product has been discounted like this before, chances are good it will be again.
The tools I recommend for this: CamelCamelCamel (so named for the animal's humps, which go up and down — just like prices) and Keepa. Both will show you detailed price-history charts, including the lowest and highest prices on record.
Has the Amazon Fire TV Stick 4K been on sale before? When hasn't it! This CamelCamelCamel price-history graph lets you see just how often it's discounted and what the lowest price has been. Utterly invaluable information. (Rick Broida/Yahoo)
Now, the caveat here is that these price trackers will capture the same dramatic price fluctuations based on those sometimes-inflated list prices noted above. But for products with more honest price fluctuations, you can still save by waiting just a few days for the discount cycle to repeat. A great example: Amazon-branded products like the Kindle, Fire TV Stick and Echo Show. Checking their price histories, I know that they go on sale with almost clockwork regularity (typically once per month). Granted, Prime Day may yield some of the year's lowest prices on those products, but often by only $5 or $10. If this isn't the best time for you to make a purchase, you can always wait for the next discount.
To use these tools, you can either search for a product (or copy/paste an Amazon product link) on their respective sites, or install their desktop browser extensions, which make searches much faster and easier. Prefer to shop on your phone? Keepa has mobile apps for Android and iOS.
Tip #3: Set up price-drop alerts
If there's a product you've been eyeballing but don't want to have to keep checking to see if it's on sale, there's an easy, automated solution: Create a price-drop alert so you'll get notified if and when that product hits your desired amount.
CamelCamelCamel and Keepa both offer this feature, a great secondary benefit to using them. Here's an example of what that looks like in the former, with Apple AirPods Pro 2 as my desired deal:
With CamelCamelCamel's browser extension, you can easily add a price-drop alert for any product. Just enter your desired price and email address, then click Save Price Watches. (Rick Broida/Yahoo)
Obviously, this needn't be limited to Prime Day; I use price-drop alerts all the time. As long as you're not in a rush to buy whatever it is, this is the way to make sure you get exactly the discount you want.
Tip #4: Don't automatically assume Amazon has the best deal
This may come as a shock, but there are other stores out there. Best Buy, Target, Walmart and other retailers often run competing sale events during Prime Day, matching and sometimes even beating Amazon's prices.
Indeed, I think we're all a little hard-wired to believe that Amazon always has the best deals, but that's not always the case. Before you pull the trigger, especially on a large purchase, it's worth taking a minute or two to do some price-comparison shopping.
And if I can hop onto my little soapbox for a moment, don't forget to check out local stores as well. Especially bookstores, which can offer a browsing experience and customer service unmatched by Amazon. Some even have loyalty programs or other discounts that might get you close to Amazon pricing.
Tip #5: Follow Yahoo's Prime Day coverage (duh)
I'd be remiss if I didn't note that Yahoo will be monitoring and sharing all the best Prime Day deals in all the different categories: home, health, kitchen, tech and more. We have teams of experts (I mean it, literal experts!) scouring Amazon for the latest and greatest buys. So if you haven't already, bookmark Yahoo Shopping and Yahoo Tech as your jumping-off points for Prime Day 2025.
Speaking of tech, this is a good time to mention that Prime Day usually yields some of the year's lowest prices on Amazon-branded devices: Kindle e-readers, Fire TVs and tablets, Echo smart speakers and screens, Ring doorbells and so on. If any of those are on your shopping list, it's a good idea to press pause until July.
FAQs
When is Prime Day 2025?
The dates are now official: Amazon Prime Day 2025 runs from July 8 through July 11.
Will tariffs affect Prime Day deals?
My crystal ball is in storage, but it's a good bet this Prime Day might look a bit different from past ones. According to a 2024 AltIndex report, roughly 70% of all goods sold by Amazon come from China — and China is now subject to new tariffs. While things could change between now and July, it seems likely that prices will be higher on many, if not most, of these goods.
As stated above, some of Prime Day's biggest discounts tend to be on Amazon-branded products. If Amazon is now paying more to import these devices, will the discounts be less than in previous years? We'll have to wait and see.
When does Prime Day 2025 end?
Expect Prime Day to end at 11:59 p.m. Pacific Time on Friday, July 11. That's 2:59 a.m. ET on Saturday, July 12.
Update June 20, 2025: We updated the story to confirm the pricing of the early Prime Day deals.
Update June 17, 2025: We updated the story with the confirmed Prime Day dates, and a first set of early deals.
Update May 27, 2025: We expanded the List Price tip to include a second example, and provide more context on how Amazon's "typical price" listing works.
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