We all want to be comfy, but we also want to look like we tried, not like we just rolled out of bed. Wanna thread the needle? Try the "rich mom" style. Celebs galore have been sporting this breezy, understated aesthetic that says: "You can tell by my clothes that I have money, but I'm being low-key about it." Luckily, you don't have to be rich (or a mom) to get the quiet-luxury vibe. And Amazon Prime Day sales are making this chic style even more accessible than usual.
We've been curating a list of rich-mom staples for several months, and now you can nab them at sweet sale prices. Many of our favorites, like this gorgeous Anne Klein tote and these luxe satin PJs, are even up for grabs at record lows. So c'mon, dahling, it's time to shop.
Gwyneth Paltrow looks great in a crisp blue-striped shirt, and you will too. This similar collared button-up has a flattering vertical stripe, a neat cuffed sleeve and an easy fit. Tie, layer or tuck as you please, and choose from 26 colors. This is the lowest price we've ever seen!
"Great shirt! Bought it in three colors!" said a classic customer. "Laundered perfectly. Easy-care fabric. Perfect for the office or running errands."
Save $7 | Lowest price ever
OK, yes, this pick has a label name on it (usually a no-no in rich-mom land) but it's tiny and gold and almost blends into the bag, so it doesn't count. And that raffia handle? Gorgeous, but also just impractical enough to exude big rich-mom energy (BRME?). On a more serious note, this bag is objectively beautiful, and it comes with a detachable shoulder strap just in case that handle eventually rattles your inner proletariat.
Oh, and this price? The lowest we've seen by far, especially when you add in the on-page coupon.
Save $52 with coupon | Lowest price ever
These easy-breezy pants have become a Yahoo reader favorite, and why wouldn't they? The easy drawstring waist, the breathable fabric, the wide-leg silhouette — it's all the epitome of low-key summer chic.
This beats the typical sales price by a few dimes, and it's been over a year since they've gone any lower. Stock up now while these beach-ready beauties are most useful.
Related: 6 stylish, elastic-waist 'rich mom' pants to give your tummy some breathing room
Stay yacht-ready at all times in this classic cardi. Open a button or two if the mood strikes. We bet this preppy piece will be in high rotation year-round, and the price hasn't dipped lower since spring.
"I love the fit of this sweater!" wrote one fan who bought it in three colors. "Normally, I avoid cropped sweaters/jackets, but this one looked like it was a couple of inches below the waist, so I took a chance that it wasn't an optical illusion. So glad I did, as it fits perfectly and, due to the slightly longer length than a typical lady jacket, it's so flattering and soft! I love the feel of it as much as the look."
When you think of slides, you might picture those sporty slip-ons you wear to the pool. But "real" rich moms are shuffling around in some truly elevated styles that feel regal and refined.
If you want to nail the supermodel I-woke-up-like-this look, go for sandals with a flat sole and a single wide strap (these actually have two interwoven straps, but who's counting?). This faux leather pair is sleek minimalism at its best, radiating quiet luxury.
There's nothing like silky champagne pajamas to make you feel like you're living large. Available in 37 colors, these satin PJs are smooth to the touch and wash well. Plus, Prime Day has dropped the price to a record low — cheers to that!
"Rich in style and feel," wrote this sleek sleepyhead. And another added: "I'm a hot sleeper and I was afraid these would make that worse, but they haven't. Super comfy, cool and they look so fancy."
For colder nights, we also like these ribbed pajamas.
Save $18 | Lowest price ever
Stretchy and versatile, these jeans are fabulous with a sweater and a tall boot, a button-up top and chunky heels or canvas sneakers and a white tee. Some 2,400 five-star reviewers are into them, and they're available in 14 washes. This price shaves a few more bucks off their record low.
"The high waist is super flattering, and the stretchy denim is so comfortable," wrote one convert. "I love the wide-leg style — it's loose but still looks stylish and put-together. Plus, the pockets are actually deep enough to be useful!"
Save $11 | Lowest price ever
You can't not saunter in this sweater look. It comes in 14 colors. You'll wear it for brunch, for business and even to the martini bar. And right now, you can snag it for a few bucks lower than its previous record low.
"The fit of the skirt is perfect for me," wrote a fan who shared several pics. "It is stretchy and hugs in the right places without being too tight. I love the slit in the side that gives a nice shape to relieve the boxyness of the outfit. The top is more of a box cut and loose, which isn't my normal preference. However, when tucked into the skirt, it looks much nicer."
Save $12 | Lowest price ever
When Real Housewives of Beverly Hills' Kyle Richards whipped out this Bottega bag lookalike, we knew it was a must-get! "Love, love, love this bag, guys!" she gushed in a livestream. "It is really, really beautiful and fits a lot of stuff." And it's under $50 when you click the on-page coupon.
The vegan leather tote, which measures a generous 15 inches across, comes with a handy clutch. Choose from six colors, including Kyle's favorite: a rich chocolate brown. In this creamy tan, it's at a record-low price.
Save $7 | Lowest price ever
The crisp white shade of this dress oozes wealth, because only someone with a large bank account would be blissfully unconcerned about stains. But if you are prone to spills, there are eight other styles to choose from.
If a flattering neckline, feminine details, an airy silhouette and — what else? — pockets appeal to your inner rich mom, this one is for you. This is the best sale we've seen since spring.
Master of all things "rich mom" Gisele Bündchen does yoga (obviously) and, of course, sports excellent yoga pants. Iuga makes a high-waisted style similar to hers that stays up, lifts your bum, holds your tummy in and even has pockets for your phone and other essentials. Some colors (18 total) even have matching tops, so you can really evoke Gisele.
We've only seen the price drop lower on these once — a deal that was gone faster than you can hit a child's pose.
Right this way for plenty more leggings with pockets.
The monochromatic look is classic rich mom, and in the Hamptons, Executive Editor Nicole Sforza "saw lots of matchy-matchy beige and black. I'm into this ensemble because it works for daytime, strolling the town, and transitions right into nighttime dinner and drinks. Top it with a denim jacket if it gets chilly, and you're good to go. With a streamlined, toned-down outfit like this, you can go bolder with the accessories (check out the chain purse below for one great option)."
The price has gone a bit lower, but that's rare — this is a solid buy.
Related: 15 Hamptons rich-mom looks to steal this summer, starting at $20
"Women, men, tweens, teens and kids were wearing these — they were all over the place," Sforza says. "Yes, the ones I saw on the feet of well-to-do Hamptonites were Birks, but at $165 a pop, they're not cheap. These suede lookalikes, on the other hand (foot?) are Amazon's No. 1 bestselling mules and a fraction of the price."
Give your feel a little TLC with the deep heel cup and ample arch support, and give your wallet a little TLC with the sale price, which hasn't dropped lower since last year.
More Prime Day rich-mom favorites:
Champagne style, beer-budget prices? Count us in.
The reviews quoted above reflect the most recent versions at the time of publication.
If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
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