Prime Day's best TV deal has ended, but you can still score a massive discount on this Sony A95K OLED

Shopping for an OLED TV? In this economy? Good news: The Sony A95K Series Bravia XR 65-inch 4K Ultra HDTV is on sale $1,698. That's a full 51% off the list price and the second-lowest price on record. The bad news is it was down to $1,498 on the first day of Prime Day, as part of a Lightning Deal, but that offer is now expired. But it's still a significant savings on an extremely popular high-end TV. Let's take a closer look.

(Note: You need to be an Amazon Prime subscriber to get that price. Not yet a member? No problem: You can sign up for your free 30-day trial here.)

The A95K Bravia XR is about as feature-packed as modern TVs get, starting with its jaw-dropping OLED screen. You want vibrant colors? Inky blacks? You'll get them here.

Google TV runs the operation, complete with voice controls. If you're a gamer, the A95K also has several PlayStation 5-specific features.

Yahoo hasn't reviewed this particular model, but we reviewed a slightly newer Sony OLED and found it generally spectacular. My take: a $3,500 TV for $1,700 is awfully tempting, especially for anyone thirsting for an OLED but not able to fit it into the budget.