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October Prime Day returns: Early deals to shop now, and everything we know about Big Deal Days 2025

Mark your calendar for Oct. 7-8 — the fall iteration of Amazon Prime Day promises to be one of the year's biggest savings events.

Britt Ross, Senior Deals Writer

Thu, September 18, 2025 at 4:43 PM UTC

Howdy, bargain hunters! If you're reading this, you probably appreciate a good discount as much as I (a full-time deals writer) do. And assuming that's the case, you'll be pleased as punch to know that after a summer hiatus, Amazon Prime Day is back next month. Officially dubbed "Amazon Prime Big Deal Days," this savings event promises deep discounts on rarely marked-down brands, and I wouldn't be surprised if we spot some new all-time-low prices in the mix.

If you've got your calendar out, clear some time for retail therapy on Tuesday, Oct. 7, and Wednesday, Oct. 8 — that's when the fun takes place. Think of it as a Halloween pre-treat (and one that doesn't involve breaking the news to your child that, due to cold weather, they will have to wear a jacket over their costume).

First Prime Day rodeo? I've got you. I've answered some of the most frequently asked questions below, and be sure to pop back in as we get closer to the sale for more details. Oh, and if you want to get some early-bird shopping in, I've rounded up the best Amazon deals I'm seeing as we speak.

Amazon Prime Day Frequently Asked Questions

When is Fall Prime Day 2025?

This year, the Amazon Prime Big Deals Days event is slated to run for two days (as opposed to the four-day Prime Day event back in July). As mentioned, the sale kicks off on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8. Set a reminder, or you might miss out on this shorter discount window!

What will be on sale during Fall Prime Day?

While we won't know exact markdowns until the sale begins, previous Prime Day events have been excellent times to score rarely discounted tech for near-record-low or record-low prices. (We're always on the lookout for Apple products in particular.) Seasonal clothing and style finds are another popular category — grab a winter coat and some boots for less before the first frost! — as well as small home appliances like air fryers, air purifiers and vacuums. Finally, it's a smart time to shop for holiday gifts before the Black Friday rush, and you'll feel so accomplished knowing you've checked off some items from your list before you've even doled out Halloween candy.

Do I need to have an Amazon Prime membership?

Having an Amazon Prime membership isn't a prerequisite; there are always deals that everyone can enjoy. That said, many of the best Prime Day deals are reserved for Prime members, so having a subscription will allow you to make the most of the sale. Signing up is a cinch, and new members can even opt for a free 30-day trial (after which, you'll be charged $139 each year — and you can cancel anytime).

The best early Amazon Prime Day deals

Don't feel like waiting? I get it. Here are some of the best Amazon deals I'm seeing right now, in the run-up to fall Prime Day.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

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