Bobby Sherman, Easygoing Teen Idol of the 1960s and ’70s, Dies at 81

Music|Bobby Sherman, Easygoing Teen Idol of the 1960s and ’70s, Dies at 81

Bobby Sherman, an actor and singer who became an easygoing pop-music star and teen idol in the late 1960s, and who continued performing until well into the 1980s, has died. He was 81.

His wife, Brigitte Poublon, announced his death on Tuesday morning on Instagram, providing no other details. She revealed in March that Mr. Sherman had been diagnosed with Stage 4 cancer, though she did not specify the type of cancer.

Mr. Sherman was 25 when he was cast in the comedy western that made him a star. On “Here Come the Brides,” a one-hour ABC series, he played a bashful 19th-century Seattle lumberjack. George Gent, reviewing the show for The New York Times, declared Mr. Sherman “winning as the shy and stuttering youngest brother,” although he predicted only that the show “should be fun.”

“Here Come the Brides” ran for only two seasons (1968-70), but that was more than long enough for Mr. Sherman to attract a following: He was said to be receiving 25,000 pieces of fan mail every week.

He had already become a successful recording artist, beginning with “Little Woman,” which reached No. 3 on the Billboard Hot 100 in 1969 and proved to be his biggest hit. He went on to score three other Top 10 singles in 1969 and 1970: “La La La (If I Had You),” “Easy Come, Easy Go” and “Julie, Do Ya Love Me.”

By the end of 1972 he had seven gold singles, one platinum single and 10 gold albums.

When TV Guide in 2005 ranked the 25 greatest teen idols, Mr. Sherman took the No. 8 spot, ahead of Davy Jones and Troy Donahue. (David Cassidy was No. 1.) He appeared countless times on the cover of Tiger Beat, a popular magazine for adolescent girls. Even Marge Simpson, leading lady of the long-running animated series “The Simpsons,” had a crush on Bobby Sherman, as she confessed to her daughter Lisa in one episode.