Apple's AI Plans? Don't Hold Your Breath.

The announcement of a new iPhone alone won’t be enough to reinvigorate investor sentiment in a tough year for Apple stock. But don't get your hopes up.

Shares of Apple have dropped about 5% this year, far underperforming the S&P 500’s 10% climb.

“Considering that only incremental software updates were announced at WWDC25 in June, we do not expect material announcements regarding Siri Apple Intelligence features until next spring," UBS analyst David Vogt wrote in a note on Sunday.