Amazon's $29 'it bag' rivals the popular Coach Brooklyn purse style that costs 10x more

Slides, midi skirts, flowy tops and slouchy handbags are all fashion mainstays right now. When we're talking about those slouchy bags, one reigns supreme — the Coach Brooklyn Shoulder Bag. The leather carryall is effortlessly cool and surprisingly practical. It comes in two sizes, and both are big enough to tote all of your essentials and then some.

Model Bella Hadid first helped catapult the bag into the spotlight when she was spotted carrying a black leather version over the summer, and then (of course) it went viral on TikTok and Instagram among fashion influencers. The brown suede version is especially popular this season — it's already sold out in both sizes. That said, even if you want to get your hands on the trendy handbag, it will cost you somewhere from $295 to $495. But we have some good news: We found a similar handbag at Amazon, so you can still get the look — and it costs at least 10 times less.

The bag's soft faux leather features a flat grain that's just as supple and versatile as the real thing. It comes in eight colors, including brown, red and classic black, and while the slouchy style seems to be all about having a laid-back vibe, it's also stealthily practical. At 18 inches tall and nearly 16 inches wide, it can double as a work bag to tote your laptop in. And to ensure everything stays organized, it has a magnetic snap at the top to keep it closed, a small interior pocket and a built-in keychain strap.

"This is a pretty bag that's right on trend and looks expensive," wrote one Amazon shopper.

"I was pleasantly surprised with the look, feel and, most of all, the quality of this bag (for the price!). It is beautiful, soft vegan leather and it looks great!" said another.

"Looks and feels like real leather," confirmed an impressed customer. "Very soft and slouches perfectly. It's also the perfect size for me. I need enough room for all my stuff, but I don't want an enormous handbag. It has one small pocket inside and an inside cord to connect your keys, so you can find them easily. I get compliments all the time and people can't believe it isn't real leather. And they really can't believe it came from Amazon!"

Some shoppers say they love the shape of the bag, but wish there was a zipper or something to close it completely. "I like the slouchy look because it makes it look casual, but also fashionable... The only downside is that it's not closed, so things will fall out," wrote this buyer. They added, "Overall, I would highly recommend this bag and would even consider buying it in different colors."

If you're looking for a slouchy brown suede style, people on TikTok love this tote bag from Target.

If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.