Amazon Prime Day 2025 early deals, plus everything you need to know about the July sale

Some follow-ups are worth the wait — think blockbuster sequels, extended editions or the rare TV reboot that actually delivers. And in the world of online shopping, few return events generate more buzz than this one: Amazon Prime Day is officially back. But Amazon Prime Day 2025 is far from a rerun. It's more like a director's cut, with deals across more than 35 categories, including electronics, kitchen, beauty and apparel. And this year's mega-sale will run twice as long as usual, kicking off on Tuesday, July 8 and running through Friday, July 11. That's a full 96 hours of deals.

If you've never shopped Prime Day before, here's the 411: most of the best discounts are reserved for shoppers with an Amazon Prime membership. Signing up is easy: membership costs $14.99 per month and includes perks like fast, free shipping, exclusive deals, Prime Video access and more. But if you're commitment-phobic, there is good news. You can start with a free 30-day trial to test the waters before signing on.

Before the premiere, there's always the teaser, and Amazon is already dropping deals to whet your appetite for the big show. While our shopping editors track the standout sales for the main event, we've found some previews that are worth checking out. Amazon has already quietly rolled out markdowns across dozens of categories, so consider this your sneak peek before the full feature hits in July.

The best early Prime Day deals

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)