Adcounty Media India IPO to list on Friday. GMP signals strong debut

Synopsis

Adcounty Media India is set to debut on the Bombay Stock Exchange SME platform. This follows a successful Initial Public Offering of Rs 50.69 crore. The IPO saw strong investor interest. Grey market premium indicates a potential 47% upside on listing. The company plans to use IPO proceeds for capital expenditure and acquisitions.

Adcounty Media India is scheduled to list on the BSE SME platform on Friday, July 4, after successfully completing its Rs 50.69 crore IPO. The fully fresh issue of 59.63 lakh shares was priced at Rs 85 per share, with a face value of Rs 10.

The IPO, which opened on June 26 and closed on July 1, attracted healthy demand across investor categories. On the eve of listing, the grey market premium (GMP) stood at Rs 40, indicating an expected listing price of around Rs 125, a potential upside of nearly 47% over the issue price.

The anchor book saw robust participation, with the company raising Rs 14.33 crore from anchor investors ahead of the IPO. The post-issue market capitalisation of Adcounty Media India stands at approximately Rs 191 crore.

Adcounty Media is a BrandTech company offering digital advertising solutions such as programmatic advertising, SEO, social media campaigns, and performance marketing through CPC, CPA, CPL and CPI models. It also operates in the advertisement technology space through its in-house tool BidCounty, which supports automated ad campaigns.

The company has a client base spanning 47 countries, and works with leading names including Sharechat, Zepto, Policy Bazaar (PB Fintech), Bank Sathi, and MUV. As of May 2025, it employed 45 permanent staff and operated through verticals in digital marketing and adtech.

Financially, Adcounty Media India delivered a 66% YoY jump in net profit to Rs 13.75 crore for FY25, on a revenue base of Rs 69.58 crore.

The IPO proceeds will be used to fund capital expenditure, working capital requirements, and future acquisitions. The issue was managed by Narnolia Financial, with Skyline Financial Services as the registrar.

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