2 Warren Buffett Stocks to Hold Forever

Sun, Sep 14, 2025, 6:10 PM 5 min read

• Buffett got into one of these players later than he would have liked -- but he’s still benefited greatly from the purchase.

• The second stock here is a long-term Buffett holding with a solid moat.

• 10 stocks we like better than Amazon ›

Investors keep a close eye on what Warren Buffett is doing, because the billionaire investor has shown his expertise in stock-picking over time. He looks for solid businesses, trading at reasonable valuations, that are worth holding on to for the long haul -- Buffett once said his ideal holding period is "forever." (A perfect example is beverage giant Coca-Cola, a stock he bought in the late 1980s and has owned ever since.)

As chairman of Berkshire Hathaway, Buffett's proven that this strategy works, achieving a compounded annual gain of nearly 20% over 59 years. By comparison, the S&P 500 has delivered a compounded annual increase of about 10% over that time period.

Considering this, let's check out two Buffett stocks that you might want to make a permanent part of your portfolio...

Buffett's involvement with Amazon (NASDAQ: AMZN) got off to a rocky start. By this, I mean, Buffett didn't buy Amazon in its early days and later said he made a mistake for not recognizing its potential. But a member of Buffett's investment team may have thought "better late than never," as he added Amazon to the Berkshire Hathaway portfolio in 2019.

Since that purchase, Amazon shares have advanced more than 100% -- and the opportunity for gains is far from over. You probably know Amazon best for its e-commerce business, but the company also is a huge player in the cloud computing market. In fact, Amazon Web Services (AWS) is the world's leading cloud company -- and it's Amazon's biggest profit driver.

What's really exciting moving forward is Amazon is well positioned to benefit from what may soon be a trillion-dollar market: artificial intelligence (AI). Amazon is using AI to boost efficiency and reduce costs in its e-commerce business, and AWS offers AI products and services to its customers. AI already is demonstrating its growth power at AWS, helping the unit reach a $123 billion annual revenue run rate. And, over time, Amazon's use of AI across its business should progressively streamline operations and favor earnings growth.

Today, you can buy Amazon at a very reasonable price, as it trades for 34 times forward earnings estimates, down from more than 50 last year. All of this makes now a great time to get in on this stock, and thanks to Amazon's leadership in the growth markets of e-commerce and cloud computing, hold on for the long run.